Silly Goose Food Truck concept and Design
Silly Goose is a whimsical food truck concept offering eclectic, customizable charcuterie-inspired snack plates in the heart of NYC. The brand embraces the city's vibrant, on-the-go culture with a playful yet elevated street food experience. Deliverables included a logo, packaging, social ads, food truck and menu. Inspired by the humor of its name, Silly Goose targets food-savvy New Yorkers who appreciate artisanal flavors, local brands, and a touch of personality. The visual identity blends an eccentric aesthetic with classic NYC deli culture, using dynamic typography, bold colors, and quirky illustrations, like our logo goose with a sausage scarf. Branded packaging features fun language (“Snacks worth honking about”), while social ads mix humor, photography, and influencer collaborations to engage audiences. The design ensures a cohesive, adaptable identity that stands out in NYC’s competitive food scene.
