ROSALIA MUSIC TOUR CAMPAIGN
This project involved putting together a mix of captivating visuals, such as eye-catching posters, immersive social media content, and a super-friendly website that's like a virtual backstage pass to the tour. The concept was a post-break up edition of Rosalía's album “Motomami”. Instead of taking the heartbroken angle, it aimed to show her independence and strength. The new edition of the album would go on tour under the name Bellas Artes. This means 'fine arts' in English and further emphasizes the theme of an evolved version of Rosalía. This concept came to life with feminine but muted colors, artsy layouts and aesthetically pleasing visuals.
Bellas Artes Billboard Ad
Tour Merchandise
