New balance impact report
This was a mock-project for New Balance, creating their impact report. It involved learning about their sustainability initiatives and laying out a booklet, sustainable carrier sleeve and infographic tag. The challenge of translating data into a visual narrative was hard but by weaving together compelling graphics and intuitive layouts, the New Balance sustainability story came to life. Stylistically, I was trying to capture their “cool dad” branding through use of an off-white background and interesting photography. The visual interpretation of graphs made this accessible to a wider audience and the handmade sleeve was the cherry on top.
