There is no better time for a company to promote themselves than during the holidays. I worked on a hypothetical project with Theo Chocolate brand that involved bringing them into a retail store where they could catch more attention and bring in more sales. Using their 2023 holiday branding and combining different elements, I was able to create more material for social media and advertisements. The combination of digital ads with in-store branding helped to cover all the bases to reach as many customers as possible. This strategy encouraged them to visit the store. The Theo Chocolate pop-up would be in Anthropologie, which is a classic holiday shopping spot and the perfect vibe fit for the brand.