From conceptual sketch to final product, designing for this collaboration between Spotify and AfroBeats artists was so fun. The goal was to make 3 small boxes that fit into a bigger box. The concept behind Afro Buzz was for it to be a seltzer company that highlights AfroBeats artists on their packaging and brings awareness to the genre. The solution visually was to be super colorful and warm, with the design bringing in cultural elements like these plants from each artist's background. The outside box is dark but inviting and when you open it, it’s an explosion of color.