BACK-TO-SCHOOL APPAREL LINE
This is a mock collaboration with Swedish company, Fjallraven, on a back-to-school campaign for college students. I created three cohesive patterns, each inspired by an aspect of college life: academics (pass or fail), studying (caffeine season) and late nights (midnight scream). ‘Find Your Groove 'was the campaign name inspired by the idea that college students go to college to figure out who they are and what they want, essentially finding their groove. It was an exciting challenge to design patterns for college students, who often opt for something simpler at that age. Each item the pattern was mocked up on was chosen thoughtfully to fit both the designs and the desires of the target demographic.
