Maria's Taco Xpress Brand Redesign
Maria’s has been a go-to Austin taco spot for many years and recently made the shift from restaurant to food truck. Being one of my favorite places, I decided to think through how they could modernize their look to attract the young people in Austin while also not losing loyal customers. Thinking of their narrative, I knew incorporating the classic, huge Maria statue had to play a part and it did, being the cover of the menu. I considered the situation and decided that a tri-fold might be one of the easiest ways to hand out menus at a food truck. Through colors and layout I cleaned it up and made it visually appealing.  

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