NMPRAC Brand Redesign
In this project, the goal was to rebrand a museum for a contemporary audience while keeping culture and tradition in consideration. Targeting millennials, this rebranding aimed to create a vibrant yet aesthetic look that recognized the museum's history as well as Puerto Rican colors and cultural elements. The graphic on the tote bag depicts the impressive architecture of this Chicago museum. The logo icon and graphic used on the brochure are based off of the many intricate doors you can find in Puerto Rico. It also symbolizes opening a door to a new adventure or new knowledge.
